Seattle-based AdReady today introduced a new suite of services for buying, selling and managing online display advertising. In these tough economic times, the company is looking to make the services appeal to increasingly budget-conscious advertisers.
AdReady says the underlying concept is to reduce marketing costs by making online display advertising as easy to design, launch and measure as search ads. The idea is "to pinpoint a greater number of target customers, driving website traffic and sales," the company says in a news release.
The company says the services will work across Google, Yahoo and other publishers and networks, reaching more than 90 percent of Web users. The three services are AdReady for Advertisers - Premium; AdReady for Agencies; and AdReady for Publishers. The company cites MSNBC, The New York Times and Reader’s Digest among the customers using the service for publishers.
READ MORE and COMMENT
, more 
No comments:
Post a Comment