Wetpaint plans to create more than two dozen "fansites" in conjunction with MSN Entertainment as part of a deal announced today. Seattle-based Wetpaint, which operates a wiki-based Web site publishing platform, offers social media tools that allow readers to contribute photos, stories and other content.
The companies didn't mention what types of entertainment sites they plan to create, though Wetpaint does have some experiencing building these offerings on its own platform. (Here's a look at the Wetpaint fan sites for TV shows such as Merlin, Rome and The Mentalist.)
While Facebook and MySpace have their fair share of entertainment fan sites, Wetpaint CEO Ben Elowitz tells TechCrunch that his company's sites attract more user engagement in terms of contributions and comments.
"With their SuperFan initiative, MSN recognizes the power of the voices of fans and the ability of this motivated audience to drive buzz and traffic above and beyond static fan pages and message forums," Elowtiz said in a statement. The release did not say whether MSN and Wetpaint plan to share advertising revenue from the new offering.
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