Thursday, April 30, 2009

How to market an iPhone app: Enlist a pre-schooler

Perhaps inspired by the Microsoft TV commercials featuring a 4-year-old, Zillow.com COO Spencer Rascoff films his 4-year-old daughter Sophia looking up homes via the company's new iPhone app.

It used to be that pets and animals were key to marketing new products. Maybe the new trend is pre-schoolers. Anyway, I've got to say that Sophia is pretty cute in her pink pants and boots doing the "Zillow iPhone dance."

Hat tip to Aubrey Cohen who found the video through Rain City Guide.




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