Some heavy hitters from the worlds of online entertainment and sports are hatching a new Internet venture in Seattle.
Former Rivals.com Chief Executive Jim Heckman, former Fox Interactive Media boss Ross Levinsohn and former IGN Entertainment vice president Mark Stieglitz are involved in a new startup company called 5to1.com, TechFlash has learned.
It is not known what the Internet executives are building, and in an email this afternoon Heckman wouldn't offer any clues. The Seattle entrepreneur -- whose past ventures include Rivals.com, Zazzle and Scout.com -- said the company is trying to operate in "stealth" mode.
Corporate documents filed in Washington state list Heckman as president, and former Fox Interactive Media chief revenue officer Michael Barrett as chairman. The business was incorporated last September in Washington state, with SEC filings showing a corporate address in the University District in Seattle.
According to the SEC filings, 5to1.com has raised $2 million of a $3.2 million equity fundraising. Those documents also list Levinsohn -- now a partner in the $1.5 billion Velocity Interactive Group -- as a director in 5to1.com.
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