Nothing goes better with a juicy 12 ounce filet Mignon than a little Twitter. What?
In one of the stranger promotional events we've encountered, the Bellevue steak house El Gaucho plans to host "Taste and Tweet" tomorrow from 11:30 a.m. to 1 p.m. And just what happens during that 90 minute extravaganza?
According to the press release, a group of "socially networked guests" will "taste, savor and Tweet" about signature items from the lunch menu.
Here's more:
Their 140-character tasting notes and comments will be broadcasted in real time to hundreds, even thousands of their followers via Twitter. Their followers, in turn, can respond with questions or they can forward (re-Tweet) the tasting comments to their own circle of followers. In mere minutes these comments can travel from trusted party to trusted party through these ever expanding rings of acquaintances (followers).
We've seen some interesting uses of Twitter in the past few months, and El Gaucho certainly isn't the first restaurant to try to harness the power of of the new communication platform.
But what makes it even more remarkable is that El Gaucho is known as a place where people go to get away from things like Twitter, and soak in an era where people communicate by using their actual voice.
El Gaucho General Manager David Scherling appears to acknowledge that odd juxtaposition
”Using social media like this is really ground breaking for us,” he said. “We are an old-school, nostalgic-style restaurant jumping at the opportunity to use this new technology to reach out to more potential guests.”
The event is being organized in part by Clay Loges and Blaine Millet, who run "Social Media for Executives."
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