Microsoft, trying to revive its flagship product in the middle of a recession, is pricing the primary edition of Windows 7 for home users 17 percent below the retail price of its predecessor.
The unusual move is one of a series of Windows 7 pricing announcements being made by the company today as it gears up for a scheduled Oct. 22 launch. Under the plan, Windows 7 Home Premium will be available for $199.99 in stores, $40 less than Windows Vista Home Premium. That matches the original price of Windows XP Home -- which was released in 2001.
Microsoft also will offer current Windows XP and Windows Vista users an upgrade to Windows 7 Home Premium for $119.99, or $10 less than the comparable Windows Vista upgrade price.
In addition, the company is rolling out a promotion designed to spur early Windows 7 sales, saying it will offer Windows 7 Home Premium upgrades for $49.99 and Windows 7 Professional upgrades for $99.99 to people who place pre-orders during the next two weeks in the U.S. and Canada, with different offers and time frames in several other countries around the world.
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