The internal group responsible for "evangelizing" Microsoft's technologies plans to phase out its standalone Channel 8 website for students and Channel 10 site for tech geeks -- folding elements of them into an overhauled version of Channel 9, the company's flagship video site and forum for software developers.
The group is putting a positive spin on the decision, saying it will strengthen Channel 9 and give it more of the content that originally made it popular. Channel 9 will be redesigned and revamped to add live webcasts, better integration with social networks, new technical training materials and more posts from the company's technology leaders.
But the move also reflects the company's struggle to build thriving online communities beyond its core audience of software developers.
Channel 9, which gets about 4.5 million unique visitors a month, is known for lively discussions in the comments on videos and in related forums. Channel 10 gets about 1.5 million unique visitors but hasn't generated the same type of loyal following.
more
No comments:
Post a Comment