We reported two months ago about how Microsoft is using the technology it acquired from Seattle upstart Farecast to make a big play in the travel search business. Now, Microsoft is promoting its Bing Travel service -- including the Farecast airfare prediction engine -- in a new advertising campaign.
Ars Technica says the ad represents a step in the right direction for Bing.
I bet 18 months ago the Seattle-based Farecast team never imagined they'd be part of national ad campaign, one which highlights a crucial chess piece in Microsoft's assault on Google.
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