Microsoft's new 'I'm a PC' ads target Macs as overpriced, elitist

The Mac vs. PC advertising war just entered a new phase. Microsoft today unveiled the ad below to kick off a new phase in its "I'm a PC" campaign -- echoing recent comments by Microsoft CEO Steve Ballmer about the high price of Apple computers.

Money quote, after leaving the Apple store: "OK, for $1,000, they only have one computer available, and that's a 13-inch screen. I would have to double my budget, which isn't feasible. I'm just not cool enough to be a Mac person."

 

 

Jessica Mintz of the AP has more background on the ad.

(Via Mary Jo Foley and Andrea James.)

<a href="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&showPlaylist=true&from=msnvideo" _fcksavedurl="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&showPlaylist=true&from=msnvideo" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

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