Two of the masterminds behind the wildly popular DVD-game SceneIt? have started a new company in Seattle called Exponential Entertainment. As the first product, Dave Long and Bill Kuper are developing a Web-based movie trivia game called Hollywood Player.
The startup is already generating some positive buzz, winning the startup competition at GamesBeat 09 conference in Silicon Valley this week. VentureBeat reports that the 8-person company is trying to raise $2.5 million as it looks to introduce the movie-based game site later this year.
Screenlife -- the parent company of SceneIt? -- was sold to Viacom's Paramount unit last summer for less than $100 million. At its peak, the company achieved annual revenue of about $250 million.
According to VentureBeat's description, Exponential is trying to bring some of the same successful ideas from the DVD games and incorporate them on the Web. For example, VentureBeat says game players will be able to match-up celebrities who are connected to one other and try to piece together tiles from a movie in order to make a complete picture. It is also developing an iPhone app called Ask the Stars.
Long co-founded Screenlife in 2002 with Craig Kinzer, with Kuper joining as CTO in 2004. More on what they are up to from VentureBeat.
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