Tuesday, August 4, 2009

iLike looks to 'spread wings' as it introduces new iPhone apps

Seattle's iLike today is formally announcing a new application for the iPhone and iPod Touch that scans one's personal music collection and then notifies users when a favorite artist will be holding a concert nearby. The latest version of iLike's Local Concerts app -- which has yet to be approved by Apple -- also provides music samples, maps to concert venues and ticket purchasing options.

"It is without doubt the best and funnest and easiest way to find concerts near you," said iLike CEO Ali Partovi. The app is free, though iLike plans to make money through affiliate fees for passing music fans to TicketWeb, Live Nation or Ticketmaster to purchase tickets. It also will sell advertising around the "live music experience" in the iPhone app.

Separately, iLike is announcing that more than 250 artists -- including Sonic Youth, Enrique Iglesias and Rusted Root -- have adopted the company's custom iPhone application service.

That service -- which costs $99 -- allows artists to establish an iPhone app that displays Twitter feeds, photos, music clips, concert information and games. As part of the deal with artists, iLike reserves the right to take a portion of the revenue generated from the paid apps or to serve up advertising in free apps.

Other services also are targeting musicians with iPhone app development, namely Melodeo, Kyte and Mobile Roadie. But Partovi said iLike's system allows bands and musicians to create a new iPhone app in a "matter of minutes" through the company's publishing dashboard.

Competing services, he said, operate more like a consulting business where they take an upfront fee to build a customized app for tens of thousands of dollars.

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