When I last did a survey of Amazon.com's various Twitter accounts, the biggest, for Amazon's MP3 digital music service, had 13,000 followers. Fast forward a few months and it now 860,000 followers. Can it be long before it hits the 1 million mark? Amazon MP3, which generates a stream of music deal alerts, continues to dwarf Amazon's other Twitter accounts.
The other official Amazon Twitter accounts I'm aware of are quite a bit smaller -- @amazondeals (15,000 followers), @amazongames (5,000), @amazonpayments (600), and @amazonwishlist (100). There's also the official @amazon account (5,000) and a mysterious @jeffbezos account, which has produced a single test tweet but managed to accumulate more than 400 followers. Amazon CTO Werner Vogels and Amazon web services evangelist Jeff Barr are also active on Twitter (with 6,000 and 4,000 followers, respectively).
Let me know if you're aware of other Amazon units on Twitter.
Amazon has been experimenting with Twitter in various ways this year. The online retailer created a URL shortener for products and integrated Twitter into its "Share with Friends" feature (If you share an Amazon product on Twitter, it automatically creates a tweet with the product name and short Amazon URL).
Amazon just announced it's acquiring online shoe retailer Zappos, which is an active user of Twitter and other social media. Amazon and Zappos make an interest contrast in the way they use Twitter -- with Amazon sticking mostly to deal alerts and Zappos CEO Tony Hsieh tweeting his thoughts, interesting quotes, travel plans, and conversations with Snoop Dogg, in addition to highlighting his company.
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