Tacoma-based software company IdentityMine Inc. has developed a niche in the underlying technology for “natural user interfaces,” as they’re known in the industry -- betting, for example, that PC users will increasingly control their computers by touching their screens.
And it’s banking on Microsoft’s Windows 7 to help make it happen.
The strategy isn’t without risk, as evidenced by Windows Vista's troubled tenure. But the industry is looking at Windows 7 as a fresh start, and IdentityMine isn’t the only one hitching its business to the new version of Microsoft’s flagship program.
Windows 7’s upcoming release is creating a glimmer of hope in an otherwise gloomy technology market. PC makers, chip manufacturers, retailers, software companies, technology service providers and others have begun to gear up for the release — particularly following Microsoft’s announcement this week that Windows 7 will debut this year, in time for the critical holiday shopping season.
“It’s going to bring a huge amount of awareness,” said Lu Silverstein, IdentityMine’s senior vice president of products and services, discussing Windows 7’s new touch technologies. Silverstein, who came from Microsoft last year, cited the marketing blitz that accompanies a big Windows release.
Other companies are thinking along the same lines. The potential business benefits of Windows 7 have come up repeatedly in recent conference calls, news releases and regulatory filings from such companies as PC maker Dell; business technology firms Citrix Systems and FullArmor; sound company Dolby Laboratories; and chip makers Cypress Semiconductor, Nvidia, and AMD; among others.
In many cases, the expected benefit comes from improved technologies under the hood in Windows 7 that will work with advanced software or components from those companies.
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