Amazon's Kindle has dominated the early market for electronic readers, but others are preparing to enter the fray. One of the most anticipated competitors is Plastic Logic, a Silcon Valley startup that will roll out its own reader next year. Plastic Logic CEO Richard Archuleta showed off his company's device at the Wall Street Journal's D7 Tech Demo -- but was coy on pricing.
The touch-screen Plastic Logic reader has a similar look to the new Kindle DX but has no keyboard. Like the Kindle, it will have its own ecommerce platform for books, newspapers and magazines, and will be equipped with 3G wireless and Wi-Fi, according to the Journal's writeup of the event. One interesting point: Archuleta said tests showed that users were "a little nervous" about a flexible device, so the company made it firmer.
The Kindle 2 sells for $359 and the large screen Kindle DX is $489. Archuleta, however, declined to name a price for his device.
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