Trusera founder Keith Schorsch warned in March that his online health startup was running out of cash and was dangerously if it couldn't secure more funding. Now, the company -- backed with $3.2 million from Benaroya Capital and angel investors Erik Blachford, Geoff Entress and others -- plans to pull the plug on May 27, according to a blog post today.
The company notes:
We've worked hard to avoid arriving at this point, and are saddened by the closure and the subsequent loss of this community as a resource for our members and visitors. Our best efforts now must turn to ensuring that the transition is a smooth as possible and that you retain your stories and journals.
Schorsch, a veteran of Amazon.com, founded the company under the name of PeerWidsom in 2007 after encountering some of his own health issues. The idea was to create an online community where people could share tips and stories about their various ailments and diseases.
But the company failed to attract a large audience, and cash just ran. It said:
The economic downturn came just as we began to seek additional funding. Traditional funding sources dried up. We have been unable to secure additional funding and therefore cannot sustain operations at this time.
The company does plan to create a tool by which users of the site can port personal journals and other information to their own blog sites.
[Hat tip to TechCrunch]
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