Visible Technologies has raised a $6 million venture round from existing investors, with senior vice president of marketing Blake Cahill saying it will be used to "support continued growth."
The Bellevue company, which appointed high-tech veteran Dan Vetras as CEO earlier this year, is backed by Ignition Partners and WPP. Total funding now stands at more than $20 million.
The deal is the latest example of an "inside round" where existing investors add more capital to a business, a trend that's been occurring with more frequency as capital markets continue to remain tight.
Visible competes against San Francisco-based BuzzLogic, with both companies creating tools that help corporations track, manage and participate in discussions occurring on social media Web site such as Twitter and Facebook.
The company explains the technology and the power of social media in this video.
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