Barron's gives a glowing take on Amazon.com in a new cover story titled "The World's Best Retailer," proclaiming, "This may be an opportune time to add shares of Amazon.com to your shopping cart and proceed to checkout." It's a remarkable U-turn for Barron's, which famously labeled the online retailer "Amazon.bomb" a decade ago.
Here's more from the new Barron's cover story (subscription required):
The stock makes sense because the retailer itself makes sense to smart shoppers. They don't waste valuable gas fighting for a parking space in a massive mall parking lot; they find prices that compete with Wal-Mart's and flirt with the Web's biggest bargains; and they can easily peruse a vast array of merchandise -- ranging from gigantic TVs to Elmore Leonard novels to disposable razors. What's more, their purchases tend to get delivered as promised.
In 1999, Barron's had a decidedly different take on Amazon, saying it was "looking more and more like a traditional retailer, complete with an expensive network of warehouses loaded down with inventory," ZDNet notes.
Here's a Barron's video with details on the cover story.
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